Richard Adams

fegroup’s Activity

Fri Mar 21

Article Comment

fegroup commented on an article. 8:08 PM

Is McDonald's Finally Making the Right Menu Moves?

How can you think serving breakfast all day is a good thing and then worry about menu complexity? Serving breakfast all day would be a disaster for McDonald's.

Adding breakfast to the lunch menu would double the


Thu Mar 6

Article Comment

fegroup commented on an article. 5:54 PM

2 Quotes That Show Why McDonald's and Chipotle Are Moving in Opposite Directions

The difference between those quotes is that Ells is a restaurant guy, Thompson's never run a restaurant and has only been a bureaucrat.

By the way McDonald's did not pioneer the drive-thru. Chains like Jack in


Tue Feb 4

Article Comment

fegroup commented on an article. 4:09 PM

McDonald's Coffee vs. Starbucks -- Can McCafe Make a Dent?

Every time a MCD investor sees a TV commercial for McDonald's espresso drinks they should be angry that McDonald's is wasting their precious advertising budget on a product that failed in 2009. Drip coffee sells well at McDonald's


Sun Feb 2

Article Comment

fegroup commented on an article. 3:05 PM

Is McDonald’s Rearranging the Deckchairs on the Titanic?

Any reimaging numbers coming from management should be considered with suspicion.

McDonald's Corp has been using that same 6/7% sales lift for at least six years. As any of us

would, these


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