- Chipotle, Soccer, and the Value of Corporate Sponsorship
Chipotle's sponsorship of Major League Soccer may pay off, but the accounting behind sponsorship success isn't straightforward.
- Twitch Comes to the Xbox One
After months of being a PlayStation 4 exclusive, Twitch is launching its broadcast service on the Xbox One.
- Can Twitch Profit From Video Games Going Mainstream?
The growth of video game streaming is an opportunity for publishers and console makers, and Twitch is at the forefront of the genre.
- Under Armour and Nike Work to Grow Sales, Protect Players
Youth organized sports are in decline, and Under Armour and Nike are eager to turn the trend around by keeping the players safe.
- How Starbucks Could Make More by Selling Less
The little-known "short" size of Starbucks coffee could offer the brand an added boost to its bottom line.
- The Secret to Sales Success, 1 Customer at a Time
Companies like Starbucks know that each customer matters to the bottom line, and those companies are making the most of it.
- Does It Matter That Aerie Skipped Photoshop in Its New Ads?
American Eagle's Aerie has launched an advertising campaign that doesn't rely on size-zero models and Photoshop to get its point across -- is that the solution to our body image problems?
- Tory Burch vs. J. Crew -- IPO-Off!
"IPO-off" may not be a term, but the battle is real -- sort of. J. Crew and Tory Burch are on the IPO path, and investors need to make a choice.
- 3 Keys to Lululemon's Brand Meltdown
Lululemon couldn't manage to hold things together last year, producing shoddy merchandise and insulting its customers. It's funny how that hurts sales.
- A History of the Tiffany-Swatch Failure
Tiffany was ordered to pay $449 million to Swatch in a settlement regarding what seemed to be a perfect business match-up.