- How Salesforce.com Could Change the Market for Wearable Technology
As part of its goal to stay ahead of the mobile curve, Salesforce.com leaps into wearables with a freshly launched developer platform that's likely to change the business world as we know it.
- How Kenneth Cole Used Google Glass to Encourage Good Deeds and Market its Cologne
Initial use of Google Glass in digital marketing creates new opportunities for agencies and brands to engage with consumers in a daring way. Kenneth Cole experimented with this nascent technology, and the results were more than impressive.
- Will World-Class Designer Ivy Ross Save Google Glass?
Google hired Ivy Ross, a renowned fashion executive, to lead its Glass team. Will she be able to alter public perception and convince everyone that Glass is more than a toy for tech geeks?
- Why Nike's Move to Focus on Software Is Bad News for Wearable Technology
Rumors that Nike decided to lay off most of the hardware team working on its fitness wearable device sent shockwaves through the entire wearable-tech world. Industry insiders are worried about wearables being nothing more than a passing fad. Will their fears come true?
- How 2 New Technologies Could Affect the Retail Industry
With the ubiquity of connectivity, brick-and-mortar visits are slowly but surely fading away. How can traditional retailers turn the tide in the battle of bricks versus clicks?
- How Brick-and-Mortar Stores Are Becoming More Like Online Retailers
While dynamic pricing has mostly been associated with online vendors, one consulting group says that brick-and-mortar retailers can now join in with this game-changing strategy thanks to new technologies.
- Should Michael Kors Worry About Tory Burch Stealing its Thunder?
Tory Burch, probably Michael Kors's biggest competitor, is making a push into men's accessories and activewear. What does this mean for the king of practical luxury?
- Why Luxury Retailers are Betting Big on Menswear
Despite a rather gloomy outlook for some of the big names in the luxury territory, there are three reasons for rejoice: Young, urban, and male. According to HSBC, an emerging cultural subset is going to give luxury players a much needed shot in the arm.
- Why Luxury Brands Are Going for Discreet Labeling
Many luxury houses are dropping logos that shout, even though these logos have been the very pillars of their success. Why are we witnessing a more discreet tone in this space? More importantly, will this strategy bear fruit?
- How Fashion Blogs are Changing Retail
The explosion of blogs and social media changed the fashion industry forever and enabled the rise of the “fashion blogger” phenomenon. Retailers have benefited from collaborating with influential bloggers in the past. But, going forward should they be more cautious?