Beth Nichols

Beth is an entrepreneur, writer/editor and marketing researcher. She started her first successful business at the age of 23, has raised two great kids and recently realized her lifelong aspiration of returning to school and completing a Master's degree in social sciences. As an investor, Beth enjoys watching the "story" of an investment unfold, and in true Foolish style knows that the market will almost always do the right thing for the right company over time. The best encouragement she gives to new investor is this: "Be patient, ask questions and make choices that allow you to sleep at night. If I can do it, so can you!"

BreakerBeth’s Activity

Tue Aug 12



BreakerBeth published an article 5:38 PM

How Does BuzzFeed Make Money?

BuzzFeed pumps out plenty of viral content with an advertising model built solely on native advertising. Is this sponsored content approach the future of digital advertising?

Mon Jul 14

Rule Breakers Boards Post

BreakerBeth posted to the Rule Breakers boards. 7:37 AM

Thu Jul 10



BreakerBeth published an article 11:56 AM

The Potato Salad Kickstarter and the Power of Crowdsourcing

How does a whimsical Kickstarter campaign to raise $10 for a potato salad end up with more than 5,000 supporters and tens of thousands of dollars in donations? The answer is a study in the art of crowdsourcing.

Fri Jun 13



BreakerBeth published an article 3:09 PM

Does CannaCon Prove Legal Marijuana Has Gone Mainstream?

Does a business-to-business trade show signal a shift from counter-culture to mainstream?

Thu Jun 12



BreakerBeth published an article 4:12 PM

Is the Future of Driverless Cars Now?

Google might be looking down the road to 2016 or beyond for the first fully driverless cars, but are we closer than we think?

Thu Apr 24



BreakerBeth published an article 4:17 PM

Will FDA's e-Cigarette Regulation Affect the $1.2 Billion Industry?

The FDA's announcement that it hopes to regulate the sale of e-cigarettes to minors may be the first step in its quest to regulate e-cigs as a drug delivery device.

Tue Apr 22



BreakerBeth published an article 12:34 PM

Why Valeant International Inc. Is Acquiring Botox and Juvederm Maker Allergan

Valeant's proposed acquisition of Allergan would create a virtual lock on the cosmetic injectables market, bringing several of the top competitors into one portfolio.

Tue Apr 15



BreakerBeth published an article 11:37 AM

Will People Buy Organic Foods From Wal-Mart?

With its new line of Wild Oats Marketplace products, Wal-Mart hopes to deliver reasonably-price organics to a wider marketplace.

Tue Apr 8



BreakerBeth published an article 8:23 AM

Honey Maid's Response to Critics of Ad Strikes Social Media Gold

Honey Maid shows how taking a stand can drive brand loyalty.

Tue Mar 4



BreakerBeth published an article 12:12 PM

McDonald’s Has an Identity Crisis

With its "build your own burger" initiative, McDonald's seems to be distracted once more by trying to emulate competitors.

Wed Feb 26



BreakerBeth published an article 10:28 AM

The Muppets Sign on as Lipton Pitch-Puppets

The Muppets will help Lipton formally unveil its new "Be More Tea" campaign at the March 2 Oscars, helping position tea as relief for a "stressed out world."

Mon Feb 24



BreakerBeth published an article 3:02 PM

How KitKat Became the Most Influential Candy Bar of All Time

KitKat takes social sharing to a whole new level and earns recognition by Time as the most influential candy ever.

Fri Feb 21



BreakerBeth published an article 1:26 PM

Ben & Jerry’s Finds Going GMO-Free Easier Said than Done

Ben & Jerry's plans to join a number of U.S. food manufacturers offering products that it can certify as containing non-GMO sourced ingredients.

Tue Feb 18



BreakerBeth published an article 10:37 AM

Stop Picking on Under Armour

The Winter Games may not turn out to be a marketing triumph for Under Armour, but should this spell doom and gloom for the brand?

Sun Feb 16



BreakerBeth published an article 4:43 PM

Paleo Diet Driving Shift to ‘High-Protein’ Marketing Frenzy

Food companies are launching new "protein" lines, hoping to cash in on this year's hottest food claim.

Thu Feb 13



BreakerBeth published an article 2:58 PM

The Biggest Loser: Don’t Blame the Messenger

The Biggest Loser winner showed how The Biggest Loser contest misaligned with The Biggest Loser brand and delivered a lesson in the dangers of letting branding "sleeping dogs" lie.

CAPS Stats & Trivia

CAPS Player Rating 98.05
Player Rank 1462 out of 75036
Score 4354.24
Score Change Today +21.53
Accuracy 56.04%
Active Picks 47
Total Picks 92
Best Pick BIIB (+544.11)
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Average Score per Pick 47.33
Charms Earned 14
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Boards Stats & Trivia

Big red star, 1000 posts Old School Fool CAPS All Star
Board Posts 1817
Recs Received 2006
People who have rec'd these posts 464
Recs to Posts Ratio (last 30 days) N/A
Threads Started 458
Threads Started Percentage 25.21 %
Most Frequent Board Motley Fool Rule Breakers
Very First Post A RBSold: Harris & Harris post. (8/3/2005)
Percentage of Posts Rec'd 46.67 %
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